Influencer homes function as production studios, not living spaces.

Evidence

The home, when it comes to the influencer factory, is not a location for living. The home is a set, a soundstage, a studio. The home is a place where the star-making activities of the culture industry are transferred to the influencer, who, rather than permit the “star” to exist as autonomous image, must constantly work to ensure the correlation between the image of the influencer and the person that image supposedly represents. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 140

Categorization

• DEFINE: Core of the Corpocene model: the home is redefined as a studio/set, one of the four infrastructures.
• ADDENDUM: Parallels ‘Grafting & Growth’ in how home infrastructure is repurposed — here domestic space becomes production infrastructure rather than tree infrastructure.