Studying journalism requires sampling across ownership, politics, and employment status.

Evidence

A sample matrix was created to recruit a broad cross-section of the British journalists with a diverse range of experiences including tabloid/broadsheet, right-leaning/left-leaning newspaper titles, local/national and Muslim/non-Muslim (see Table 1). This included a mix of senior/junior journalists as well as news agency and freelance journalists in recognition of the conditions that journalists now work under. — Nadia Haq, ‘The National Media Just Sees Muslims…, 24