Media representation research studies texts far more than the journalists who produce them.

Evidence

This research makes an important empirical contribution to the field of research on media representations by providing a much under-researched insight into the experiences of journalists themselves when it comes to reporting on Muslims. It demonstrates the need to reconceptualise how journalists view their audiences and the wider public to develop a social imaginary that positions Muslims as an integral part of British society, rather than as problematic ‘Others’. — Nadia Haq, ‘The National Media Just Sees Muslims…, 65

Categorization

• QUESTION: How different would findings on media bias look if the unit of study were journalists’ self-understandings rather than output content?