Interviewing journalists reveals framing practices that content analysis cannot capture.

Evidence

In contrast to most of the content-analysis based research in the field, I used in-depth qualitative interviews to address the significant gap in the field of research on Muslim media representations to directly consider journalistic framing practices as opposed to the framing of journalistic products (Baden, 2019). Qualitative interviews can provide an authentic insight into the experiences of journalists in the reporting of stories involving Muslims, while also exposing the ‘the unpronounced, illogical and dissonant sides of journalism’ (Zelizer, 2004: 111) missing from studies of content-analysis. — Nadia Haq, ‘The National Media Just Sees Muslims…, 23

Categorization

• XREF: Echoes Zelizer’s critique of content analysis and the broader turn from media products to media production studies.