Reputation systems fail because monitoring and sanctioning are costly public goods.

Evidence

In the model we develop below, this second problem has multiple aspects. First, traders must be motivated to execute sanctions against Cheaters when that is a personally costly activity. Second, traders must be motivated to keep well enough informed to know when sanctions are required, even though information gathering activities may be personally costly and difficult to monitor. In effect, one who keeps informed about who should be punished for past transgressions is supplying a public good; he deters the traders from cheating against others. Moreover, in our model, no other trader except his current partner will ever know if a trader does not check his partner’s past history, so the trader could avoid supplying the public good without facing any sanction from future traders. Third, traders who are cheated must be motivated to document the episode, even though providing documentation may be personally costly. After all, from the cheated trader’s perspective, what’s lost is lost, and there may be little point in “throwing good money after bad.” But if players who are cheated are unwilling to invest in informing their neighbors, then, just as surely as if the neighbors are unwilling to invest in being informed, the Cheater will profit from his action and Honest trade will suffer. These are the problems that the trading institution in our model must solve. — PAUL R. MILGRO, PAUL R. MILGRO - THE ROLE OF…, 78

Categorization

  • XREF: Directly parallels the reading purpose: institutional economics of private-order enforcement. This is the public-goods problem Gambetta and Milgrom et al. both address — the free-rider problem in collective punishment. — connects to: Bilateral reputation systems fail because information and sanctioning are costly public goods — PAUL R. MILGRO, PAUL R. MILGRO - THE ROLE OF…, 78; Reputation systems need cheap information flow, not frequent repeated trade, to enforce honesty. — PAUL R. MILGRO, PAUL R. MILGRO - THE ROLE OF…, 13; Private trade-enforcement systems fail when wealth transfer is costly — PAUL R. MILGRO, PAUL R. MILGRO - THE ROLE OF…, 118 (+1 more)
  • DEEPTHINKING: The insight that NOT checking a partner’s history is itself an unobservable free-riding act — enforced only by the current partner’s norms, not future traders — is a subtle and non-obvious failure mode for reputation institutions.

Broader Connections