Observing others give support increases one’s own support giving mainly when identification is high

Evidence

In order to test the moderation hypothesis, we examined whether the links between observation and own behaviour were greater when participants identified with those they observed. A Wald moderation test was carried out, splitting the sample between low-identifiers, operationally defined as those below the mean score (3.97) of the social identification scale (n = 440), and high-identifiers (n = 800), comprising those who scored higher the mean. … Overall, the predicted moderation effect was significant. As Figure 3 shows, the links between observed coordinated social support and both providing emotional social support and providing coordinated social support were stronger amongst the high-identifiers than amongst low-identifiers. — John Drury, The role of social identity processes…, 130

Categorization

  • XREF: connects to: Observing others’ supportive behaviour predicted one’s own supportive behaviour. — John Drury, The role of social identity processes…, 128; Observing others’ behaviour shapes one’s own behaviour most when shared identity is high. — John Drury, The role of social identity processes…, 131; Shared identity with a crowd increases helping and decreases pushing others aside. — John Drury, The role of social identity processes…, 56 (+2 more)

Broader Connections