Mere association with a moral agent or patient shifts a target’s perceived moral standing

Evidence

The neutral target, David, was seen to be significantly more agentic when paired with the orphan (M 2.46) than when paired with the red cross pilot (M 2.07), F(1, 74) 4.34, p .05, 2 .04. As well, the neutral target David was seen to be more sensitive to pain when paired with the red cross pilot (M 2.07) than when paired with the orphan (M 1.54), F(1, 74) 17.10, p .001, 2 . — Kurt Gray and Daniel M. Wegner, Moral Typecasting, 128

Categorization

  • XREF: The reader’s core experimental need — a within-participants paradigm where a neutral target is re-evaluated purely on the basis of its pairing. The moral-contrast effect is the mechanism the reader hopes a label change (religious vs ideological) will produce. — connects to: People exploit agent-and-patient casting to manage their own moral reputations — Kurt Gray and Daniel M. Wegner, Moral Typecasting: Divergent…, 168; Judgments of pain sensitivity reveal a target’s perceived moral patient status; Moral typecasting operates independently of whether actions are good or bad — Kurt Gray and Daniel M. Wegner, Moral Typecasting: Divergent…, 57

Broader Connections