Low-prejudice people suppress stereotypes without suffering rebound effects.

Evidence

For instance, Monteith, Spicer, and Tooman (1998) found that low-prejudice participants are less susceptible to rebound effects than high-prejudice participants. Presumably, low-prejudice people are more motivated to control the application of cultural stereotypes and have more practice with such control than their high-prejudice counterparts. To be sure, the impact of egalitarian goals or norms may also be situated at the activation stage in that low-prejudice people may simply never evoke the derogatory stereotype in the first place (Lepore & Brown, 1997; Moskowitz, Gollwitzer, Wasel, & Schaal, 1999). Also, it seems that not all target categories lend themselves to rebound effects, as stereotype control is likely to be maintained on a spontaneous basis for categories that are highly sensitive (e.g., race). — , Rudman, Laurie A - On the Nature of…, 1182

Categorization

• QUESTION: If low-prejudice people never activate the stereotype in the first place, is the rebound effect partly a measurement artifact of who gets studied?
• XREF: connects to: Implicit stereotyping occurs in people who explicitly reject prejudice. — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,…, 3