Modern prejudice research has revived motivation and the unconscious

Evidence

More recently, though, social psychologists are again embracing the ideas that (1) stereotypes can be shaped be people’s desires to feel good about themselves and their groups (Yzerbyt & Cornielle, ch. 11 this volume), and (2) people are not always aware of the sources and manifestations of their prejudice (Fiske, ch. 3 this volume; Rudman, ch. 7 this volume). An example of the former is research on the motivated application of stereotypes, which tests whether defending the self affects perceptions of others. — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice, 2376