Influencers are vocational, sustained, highly branded social media stars.

Evidence

In this chapter, I focus on the genre of internet celebrity known as Influencers, who are vocational, sustained, and highly branded social media stars. They are a critical form of internet celebrity given their ability to attract and maintain a sizable following on their social media platforms, through highly engaging and personalized content production, which can be used as conduits of information to amplify messages. — Crystal Abidin, Internet Celebrity, 215

Categorization

• DEFINE: Defines Influencer as a distinct genre of internet celebrity with three structuring traits.
• XREF: connects to: Influencers are simultaneously product, producer, worker, and commodity — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 208; Influencers become vertically integrated individuals spanning self and corporate body — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 316; Elite influencer success combines person with corporate form — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 343 (+1 more)

Broader Connections

• Influencers are simultaneously product, producer, worker, and commodity #expands (0.85) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 208
• Influencers become vertically integrated individuals spanning self and corporate body #expands (0.80) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 316
• Elite influencers are vertically integrated capital embodying the corporation as a person. #expands (0.80)
• Elite influencer success combines person with corporate form #expands (0.75) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 343