Influencers become vertically integrated individuals spanning self and corporate body

Evidence

Star is a vertically integrated individual, in which “he” becomes one part of a vast corporate body, though he refuses the complete conflation of self and corporation, maintaining a distinction between self and business through constantly shifting LLCs over which he claims ownership. In the turn to Wyoming, we begin to see how the image of the influencer, when it comes to vertically integrated individuals like Star, is one product manufactured by a larger conglomeration. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 316

Categorization

• DEFINE: Defines the key term ‘vertically integrated individual’ — a person whose image is one product among many of their own corporate conglomeration, refusing full conflation of self and firm.
• XREF: Connects directly to Marx’s formal subsumption of labor and to the reader’s ‘Corpocene’ framing: corporate personhood inverting into person-as-firm. — connects to: A corporation created and operates a fake Instagram influencer to sell brands. — Crystal Abidin and Megan Lindsay Brown (eds.), Microcelebrity Around the Globe:…, 1187; Social media norms turn self-expression into self-branding aligned with corporate interests. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 44; Successful mom-influencer accounts blend sponsored and domestic content — Crystal Abidin, Internet Celebrity: Understanding Fame…, 145 (+1 more)
• ADDENDUM: Echoes ‘On Sacrifice’ indirectly? No — rather connects to the reader’s own Corpocene thesis that influencers complete the circuit by making the self the firm.