Three measured factors, reach, networks, and endorsement, distinguish influencers from microcelebrities

Evidence

Reach refers to the number of followers an influencer has. The greater their following, the greater reach they possess. Collaborative networks are the professional and/or personal ties influencers have with fellow influencers on Instagram. Within each subgroup of digital influence (travel, fashion, beauty, food, etc.) there are identifiable major players. Affiliation or proximity to these people will boost an Instagram user’s following and status. Influencers are linked to others either by following each other, appearing in each other’s content, and also by being listed as “similar” by Instagram in the suggestions box on a user’s profile. — Crystal Abidin and Megan Lindsay Brown (eds.), Microcelebrity Around the Globe, 660

Categorization

• DEFINE: Framework for operationalizing digital influence.
• XREF: connects to: Peer microcelebrity status creates group leadership in offline recording sessions — Crystal Abidin and Megan Lindsay Brown (eds.), Microcelebrity Around the Globe:…, 478