The influencer home is a stage fused with productive selfhood.

Evidence

With Mia Maples, looking into the background reveals the house as a stage. With A Beautiful Mess, this stage is conflated with personhood and with a potential for profit. The home becomes part of the influencer’s image, part of the self as constructed by the influencer for consumption by others. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 161