Consumption practices have replaced political conviction as ideology

Evidence

One may, on the one hand, impute a certain enfeeblement of the individual concepts and messages, information and discourses, to a density hitherto unimaginable; on the other hand, one may also wonder, with Adorno, whether “in our time the commodity has not become its own ideology” — that is to say, whether practices have not replaced ratiocination (or rationalization), and in particular whether the practice of consumption has not replaced the resolute taking of a stand and the full-throated endorsement of a political opinion. Here too, then, the media meets the market and joins hands upon the body of an older kind of intellectual culture. — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 853

Categorization

• DEFINE: Core evidence for the periodization argument: the commodity becomes its own ideology, practice replaces opinion — key to ‘waning of affect’ and the reader’s attempted cognitive map.
• QUESTION: Is this totalizing claim about consumption replacing opinion falsifiable? Could one find counterexamples of reasoned dissent still functioning?
• XREF: Connects to Debord’s spectacle and to the reader’s framing of style as the economy’s way of appearing. — connects to: Consumer society bred depoliticization even as welfare states strengthened democracy — Jürgen Habermas, A New Structural Transformation of the…, 27; Political power grows as domination merges into everyday leisure and consumption — Herbert Marcuse, One-Dimensional Man: Studies in the…, 418; Consumer rebellion staged as shopping defuses actual political mobilization — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 394 (+7 more)