Ideologies are judged by social effects, not by their truth value
Evidence
For Fairclough, ideologies are âtied to actionâ and therefore need to be âjudged in terms of their social effects rather than their truth valuesâ ( 1995 , p. 76). ⊠Ideologies embedded in discursive practices are most effective when they become naturalized, and achieve the status of âcommon senseâ (Fairclough, 1992 ). â Cristian TileagÄ, The Nature of Prejudice, 490
Categorization
- XREF: Connects to Gramsciâs hegemony and the naturalized-common-sense theme in communication-as-culture work. â connects to: Pathology in time is judged from within society, not by external ethical standards. â Hartmut Rosa, Social Acceleration: A New Theory ofâŠ, 150; Political visions are judged by the worlds they create, not their factual truth â The Friends of Attention, Attensity!: A Manifesto of theâŠ, 434