Ideologies are fragmentary and internally contradictory, not coherent systems

Evidence

The dilemmatic approach does not start with the assumption that there is an inner coherence to ideologies (Billig, 1991 , 1992 ). Ideologies are fragmentary; they contain contrary themes. The ordinary person does not passively accept the (ideological) themes of intellectual ideology. As Billig ( 1991 ) has shown the ordinary person is a ‘rhetorical being’ who engages, and argues, with dilemmatic aspects of ideology. — Cristian Tileagă, The Nature of Prejudice, 499

Categorization

  • DEFINE: Clarifies the distinction between ‘lived ideology’ (a society’s way of life) and ‘intellectual ideology’ (product of professional thinkers), and the ‘rhetorical being’ concept.
  • XREF: Connects to rhetorical/discursive turn in social psychology and to Billig’s argumentation theory; parallels the concept that ordinary people are active arguers paralleling what the user covers on moral exclusion discourse. — connects to: Anything can be two contradictory things at once, including social systems — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 56