Ideology succeeds only when naturalized from value into fact

Evidence

An ideological position can never be really successful until it is naturalized, and it cannot be naturalized while it is still thought of as a value rather than a fact. Accordingly, neoliberalism has sought to eliminate the very category of value in the ethical sense. — Mark Fisher, Capitalist Realism, 37

Categorization

• XREF: Echoes Barthes’s myth-as-naturalization and the Frankfurt claim that ideology critique must denaturalize what appears necessary. — connects to: Realism is naturalized ideology, and today’s realistic was yesterday’s impossible — Mark Fisher, Capitalist Realism: Is There No…, 37; Ideology appears as manifest surface while its real foundations are hidden; Realism masks ideology as maturation via biology and economic constraint — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 996 (+3 more)

Related

• Realism is naturalized ideology, and today’s realistic was yesterday’s impossible (similarity 0.89)
• Ideology operates through acting as if you believe, not sincere conviction (similarity 0.85)
• The reality principle is itself the highest form of ideology (similarity 0.82)
• The reality principle itself is ideological (similarity 0.82)
• Realism masks ideology as maturation via biology and economic constraint (similarity 0.81)
• Ideology represents imaginary relations to real conditions of existence (similarity 0.79)
• Ideology study requires explaining how non-ideas determine ideas without slipping into idealism. (similarity 0.79)
• Ideologies are false inflections of real relations, not falsehoods about them (similarity 0.79)
• Ideology requires only outward compliance, never sincere belief. (similarity 0.79)
• Emancipatory politics must denaturalize the seemingly necessary (similarity 0.79)
• Capitalist realism is belief in capital’s invincibility, not belief in its merits (similarity 0.78)

Broader Connections

• Realism masks ideology as maturation via biology and economic constraint #exemplifies (0.80) — Mark Fisher (edited by Darren Ambrose), K-Punk, 996
• Ideology appears as manifest surface while its real foundations are hidden #expands (0.78)