Goldberg’s male-author bias effect is robust under his original essay-attribution procedure.

Evidence

In a meta-analytic review of this research, Swim, Borgida, Maruyama, and Myers (1989) concluded that evidence for this indirect form of gender stereotyping was, on average, weak. However, examination of the portions of their meta-analysis that corresponded most closely to Goldberg’s (1968) original procedures does support the conclusion that Goldberg’s finding is well established (cf. Banaji & Greenwald, 1994). — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition, 201

Categorization

• QUESTION: The finding is sensitive to procedural details — suggests the strength of implicit stereotype effects may hinge on how closely measures mirror original methods.