Cigarette advertising sold smoking as youthful freedom and women’s liberation

Evidence

Creative advertisers target young age groups with promotional and advertising schemes depicting smoking as a sign of youthful hipness, modernity, freedom, and women’s liberation (Lynch & Bonnie, 1994; Proctor, 2012). — Albert Bandura, Moral Disengagement, 1694

Categorization

• XREF: Parallels the reader’s existing note that the veil was reframed as an active revolutionary instrument — both cases are contested symbols recruited for identity-marketing. — connects to: Advertisers weaponized social shame and judgment to sell products to women in the 1920s — Tim Wu, The Attention Merchants, 217; Smoking publicly was taboo and even illegal for women in 1920s cities — Tim Wu, The Attention Merchants, 234; Bernays framed smoking as liberation to sell cigarettes to women. — Tim Wu, The Attention Merchants, 238 (+4 more)