A diffuse attitude toward one attribute can implicitly inflect judgments of unrelated attributes.
Evidence
As a general interpretation of halo effects, the present analysis supposes that the subject’s learning that an unfamiliar target person possesses Attribute B tends to produce a diffuse positive or negative attitude (depending on the affective value of B) toward the target person; that attitude is then likely to generalize to any specific attribute (A) that the subject is asked to judge. The attitude toward B is said to operate implicitly when the subject does not notice that B is influencing the judgment of A. — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition, 97
Categorization
Category: Definitional Content
- DEFINE: Gives the precise formal structure of a halo effect and what makes it ‘implicit’ — the structural template that the reader’s implicit-cognition purpose depends on.
Related
- Halo effect is implicit attitude diffusion from one attribute to unrelated judgments. (similarity 0.95)
- People misattribute halo-effect influence onto wrong causes while denying it (similarity 0.84)
- Attitudes activated by one object can be misattributed to another (similarity 0.79)
- Implicit attitudes are past-experience traces not introspectively identified by the actor. (similarity 0.78)
- Attitudes predict behavior even without attentional focus (similarity 0.78)