Web 2.0 succeeded by reviving techno-utopian ideals while promising new wealth

Evidence

“Web 2.0” represented a “reboot” back to the ideals of the early web, the “five c’s.” One of the reasons Web 2.0 was so successful is because it both revived and revitalized long-held techno-utopian beliefs held by dot-com survivors, activists, and old-school geeks, as well as presenting another opportunity for wealth generation. The appellation “2.0” suggested a return to the early web as an exciting space of creativity and innovation, rather than the crass, carpetbagger gold rush of the dot-com boom. From the start, Web 2.0 encompassed both financial and idealistic motivations for technological innovation. — Alice E. Marwick, Status Update, 150

“Web 2.0” represented a “reboot” back to the ideals of the early web, the “five c’s.” One of the reasons Web 2.0 was so successful is because it both revived and revitalized long-held techno-utopian beliefs held by dot-com survivors, activists, and old-school geeks, as well as presenting another opportunity for wealth generation. The appellation “2.0” suggested a return to the early web as an exciting space of creativity and innovation, rather than the crass, carpetbagger gold rush of the dot-com boom. From the start, Web 2.0 encompassed both financial and idealistic motivations for technological innovation. — Alice E. Marwick, Status Update, 150

Categorization

• DEFINE: The ‘2.0’ appellation is defined as a rhetorical return to early-web creativity rather than the dot-com gold rush, a core framing device for the whole idea.
• XREF: Connects to the reader’s broader media-studies and communication theory reading on how technological discourse packages ideology (cf. Communication as Culture). — connects to: Web 2.0 repackaged American mythologies like rags-to-riches entrepreneurship into startup culture — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 22; Web 2.0 operates as an imagined community promising democratized creativity and wealth — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 24; Web 2.0 was framed as a revolution distinct from the dotcom Web — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 50 (+12 more)
• corroborated: 2 independent passages support this claim — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 150

Broader Connections

• The Web 2.0 hype cycle promised social revolution and immense wealth. #corroborates (0.95) — Alice E. Marwick, Status Update, 727
• Early internet success no longer required techno-utopian ideals or DIY ethos #qualifies (0.80) — W. David Marx, Blank Space, 173
• Web 2.0 openness ideology serves corporate profit over individual benefit #complicates (0.75) — Alice E. Marwick, Status Update, 640