Web 2.0 repackaged American mythologies like rags-to-riches entrepreneurship into startup culture

Evidence

In this book, I treat Web 2.0 both as a historical moment and an ongoing discourse—one that combines technological progressivism (technology always makes things better) and technological determinism (technology determines social effects). The result is a set of characters, mythologies, and actions drawn from familiar American themes, like the rags-to-riches entrepreneur, and repositioned within startup culture. — Alice E. Marwick, Status Update, 22

Categorization

  • DEFINE: Defines Web 2.0 as combining technological progressivism and technological determinism into an ongoing discourse.
  • XREF: Connects to myth-and-symbol school in American studies and to later platform-capitalism critiques like Srnicek’s. — connects to: Web 2.0 succeeded by reviving techno-utopian ideals while promising new wealth — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 150; Web 2.0 operates as an imagined community promising democratized creativity and wealth — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 24; Neoliberal entrepreneurship rhetoric masks a reality of collective corporate effort — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 306 (+10 more)

Broader Connections