Web 2.0’s anti-establishment rhetoric coexisted with celebration of tech founders as celebrities

Evidence

These technologies purportedly foretold freedom from traditional media sources, or “Big Media.” They promised the democratization of celebrity and entertainment, new forms of activism, and the potential for open, transparent information of all kinds. … Even as the mainstream media celebrated the presumed upheaval of the establishment, they made cover stars of tech founders and newly minted social media millionaires like Digg’s Kevin Rose, Twitter’s Ev Williams, and Facebook’s Mark Zuckerberg. — Alice E. Marwick, Status Update, 53

Categorization

• XREF: This paradox — media disrupting institutions while anointing founders as the new celebrity class — directly sets up the self-branding/authenticity economy this book examines. — connects to: Web 2.0 was marketed in revolutionary, democratizing rhetoric across media and academia — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 51; Web 2.0 repackaged American mythologies like rags-to-riches entrepreneurship into startup culture — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 22; Web 2.0 ideology fuses Silicon Valley capitalism with countercultural activism while embracing capitalism — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 55 (+6 more)

Broader Connections

• Web 2.0 repackaged American mythologies like rags-to-riches entrepreneurship into startup culture #expands (0.85) — Alice E. Marwick, Status Update, 22
• Web 2.0 ideology fuses Silicon Valley capitalism with countercultural activism while embracing capitalism #expands (0.80) — Alice E. Marwick, Status Update, 55
• Web 2.0 ideology fuses 1960s counterculture with pro-capitalist techno-determinism #expands (0.80) — Alice E. Marwick, Status Update, 41
• Web 2.0 ideology diluted hacker radicalism through Silicon Valley orthodoxy. #expands (0.75)
• Web 2.0 inherited DIY culture while stripping its radical politics. #expands (0.70) — Alice E. Marwick, Status Update, 96
• Web 2.0 adopted DIY individualism while abandoning zine culture’s anti-capitalist and feminist critique #expands (0.70) — Alice E. Marwick, Status Update, 98
• Web 2.0 ideology fuses incompatible hacker-openness and free-market values #expands (0.70) — Alice E. Marwick, Status Update, 52