Viewing everyday life as investment transforms how people act and cooperate.

Evidence

To the extent that we see ourselves as miniature financiers, investing in and renting out our human capital, we act, behave, cooperate and reproduce social life differently. To the extent that we see health, education, government programming, relationships, games, shopping and work as investments and see our lives as fields of paranoid securitization, we build up an ideological armature which occludes certain aspects of social reality and precludes certain futures. — Max Haiven, Cultures of Financialization, 61

Categorization

• XREF: This is the direct doctrinal bridge to deWaard’s cultural argument being read for — finance as lived cultural frame reconfiguring everyday perception. — connects to: Finance has become the primary arbiter of policy and value across daily life — Max Haiven, Cultures of Financialization, 32; Finance creatively generates new forms of social and political life — Aris Komporozos-Athanasiou, Speculative Communities: Living With…, 98; Speculation now pervades economic, social, and political life as an imagined collective enactment — Aris Komporozos-Athanasiou, Speculative Communities: Living With…, 85 (+7 more)
• SEED: Angle: cataloging concrete everyday practices people have unconsciously reframed as ‘investments’ — health, friendships, leisure — as a portrait of financialized subjectivity.

Broader Connections

• Financialization means finance’s logics penetrate the fabric of everyday life #corroborates (0.82) — Max Haiven, Cultures of Financialization, 72
• Finance creatively generates new forms of social and political life #corroborates (0.80) — Aris Komporozos-Athanasiou, Speculative Communities, 98
• Speculative imagination is a generative social force integrated into everyday capitalist life #corroborates (0.78) — Aris Komporozos-Athanasiou, Speculative Communities, 74
• Speculation now pervades economic, social, and political life as an imagined collective enactment #corroborates (0.75) — Aris Komporozos-Athanasiou, Speculative Communities, 85
• Daily use of financialized digital platforms instills a speculative mode of being and relating #exemplifies (0.75) — Aris Komporozos-Athanasiou, Speculative Communities, 98
• Screen-based trading recreated rather than abolished trader sociality and mutual anticipation. #exemplifies (0.72) — Aris Komporozos-Athanasiou, Speculative Communities, 427
• Finance and everyday social life are converging through speculative technologies #expands (0.70) — Aris Komporozos-Athanasiou, Speculative Communities, 327
• Capitalism’s defining move is abstracting exchange value from ordinary life processes #contradicts (0.70) — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 146