Unlimited self-optimization becomes a new coercion producing depression and burnout

Evidence

Burnout, which often precedes depression, does not point to a sovereign individual who has come to lack the power to be the “master of himself.” Rather, burnout represents the pathological consequence of voluntary self-exploitation. The imperative of expansion, transformation, and self-reinvention—of which depression is the flipside—presumes an array of products tied to identity. The more often one changes one’s identity, the more production is dynamized. Industrial disciplinary society relied on unchanging identity, whereas postindustrial achievement society requires a flexible person to heighten production. — Byung-Chul Han, The Burnout Society, 119 (#corroborates, via linked claim)

The shift to confronting and reimagining structures requires something else: a recognition that this work is not something we can do on our own, as individuals, with a charity donation or an equity and diversity training, or a performance of virtue on social media. Indeed, a central reason why so many of us cannot bear to look at the Shadow Lands is that we live in a culture that tells us to fix massive crises on our own, through self improvement. Support labor rights by ordering from a different store. End racism by battling your personal white fragility—or by representing your marginalized identity group in elite spaces. Solve climate change with an electric car. Transcend your ego with a meditation app. — Naomi Klein, Doppelganger, 1074 (#expands, via linked claim)

Categorization

  • recurring: this claim recurs 2 times within its source
  • XREF: connects to: Perpetual debt serves to escape the burden of freedom — Byung-Chul Han, Psychopolitics: Neoliberalism and New…, 30; Self-optimization serves systemic market function, not personal flourishing; Neoliberalism absorbed countercultural self-fashioning into self-optimization via the neurochemical self — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 421 (+12 more)

Broader Connections