Transnational capital is seizing human attention as its newest exploitable frontier

Evidence

Which is to say, the final frontier for transnational capital would seem to be a precious resource buried inside each of us: our attention. The latest global land-grab is a scramble to drive freehold stakes into the very stuff of our consciousness. What is wanted—and what can now be had, everywhere and all the time—is real estate in our senses and in our minds. And that real estate is being seized as never before. — The Friends of Attention, Attensity!, 214

Categorization

• DEFINE: Extends the book’s central metaphor of land-grab and real estate to attention, framing it as an extractive resource.
• XREF: connects to: Capital exploits exhaustion to capture attention that would otherwise go to serious culture — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 2261