An industry has channeled and commodified human attention like fracking extracts natural resources.

Evidence

You are correct: Something is seriously wrong. It has to do with our ATTENTION, our essential ability to give our minds and senses to the world. This precious capacity has been channeled, captured, and commodified by an industry of immense technological and financial power. How? Call it “human fracking.” — The Friends of Attention, Attensity!, 514

Categorization

Category: Definitional Content

  • DEFINE: This capsule is the book’s core definition of ‘human fracking’ — the image-description appendix restates the manifesto’s key term compactly.
  • SEED: The fracking metaphor itself is an essay angle: probing whether extraction metaphors (fracking, mining, drilling) accurately capture or distort what platforms do to attention.