The War on Terror was deliberately marketed globally from its start

Evidence

The War on Terror was never intended to be an exclusively American crusade. It was framed, at its very inception, as a “civilizational fight” by President Bush, and then peddled and promoted as such by the cabinet of hawks that steered his administration. Like most everything produced in America, the War on Terror was peddled globally—and pushed with the capitalistic zeal that distinguishes the United States. — Khaled A. Beydoun, The New Crusades_ Islamophobia and the…, 285

Categorization

• XREF: Directly serves the reader’s guiding question about states learning Islamophobic techniques from one another — the export mechanism for the American model.