The self-become-brand commodifies even the most intimate bodily details

Evidence

Ferriss’s life is his brand, his data, his evidence, his project. In his books he shares—no, sells—every feature of his daily life, including details of ejaculations and defecations. Every aspect of Ferriss’s life is on the market, just as he engages with market transactions to advance many of his professional and personal aims. — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 314

Categorization

• SEED: A potential essay contrasting Ferriss-style lifestyle CEOs with the earlier ‘company man’ as emblem of labor regimes.
• XREF: connects to: Authenticity in self-branding means displaying hidden inner life, not mere honesty — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 285; Showing oneself as a self online begins the manufacturing of the self as commodity — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 61; Self-branding unifies commodified attention, achieved status, and ascribed celebrity. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 412 (+2 more)

Broader Connections

• Micro-celebrity requires deliberately commodifying the self into a marketable persona #corroborates (0.90) — Alice E. Marwick, Status Update, 278
• Authenticity in self-branding means displaying hidden inner life, not mere honesty #expands (0.85) — Alice E. Marwick, Status Update, 285
• Self-branding normalizes surveillance and produces strategic, edited selves #corroborates (0.85) — Alice E. Marwick, Status Update, 721
• Showing oneself as a self online begins the manufacturing of the self as commodity #corroborates (0.80) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 61
• Self-branding unifies commodified attention, achieved status, and ascribed celebrity. #expands (0.80) — Alice E. Marwick, Status Update, 412