Showing oneself as a self online begins the manufacturing of the self as commodity

Evidence

Although influencers are not the only people who take selfies, influencer culture begins with practices that show one as a “self” over social media, a revelation necessary to begin the process of manufacturing the self as a commodity to be of interest to others and brands. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 61

Categorization

• XREF: Ties to labor theory of value — the ‘self as commodity’ is the influencer’s product; connects to the reader’s planned analysis of what commodity is produced and who realizes surplus. — connects to: The self’s seeming uniqueness is a mass-produced commodity falsely posed as natural — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 117; Online self-presentation expresses a neoliberal subjectivity applying market principles to identity — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 25; Self-branding treats the self as a salable commodity marketed to employers — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 418 (+11 more)