Self-promotion wins recognition that itself becomes a selling credential

Evidence

Ferriss is an infamous self-promoter and a consummate personal brander (Wired named him the top self-promoter of 2008, which he promptly added to his official bio.) His first book, The 4-Hour Work Week, has been a bestseller since its publication, and his second book, The 4-Hour Body, debuted at number one on the New York Times bestseller list. — Alice E. Marwick, Status Update, 447

Categorization

• CANDY: The detail that Ferriss added a Wired ‘top self-promoter’ award to his own bio is a delightful, tweetable example of self-branding reflexivity.
• XREF: connects to: Self-promotion is widely seen as inversely correlated with substantive achievement — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 333; Public self-promotion is now required for employment across many occupations — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 406; Self-branding gurus achieve bestseller success despite tepid critical reviews — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 434 (+3 more)

Broader Connections

• Public attention is a self-reproducing form of value convertible into fame #expands (0.85) — Michael H. Goldhaber, The Attention Economy and the Net, 6
• Self-branding succeeds for few yet is promoted as a universal fix #qualifies (0.75) — Alice E. Marwick, Status Update, 525