The New York Times rose by serving a niche market of wealthy readers

Evidence

In 1896, in the bawdiest days of yellow journalism, the New York Times began to climb to its premier position by stressing an “information” model, rather than a “story” model, of reporting. Where the Associated Press was factual to appeal to a politically diverse clientele, the Times was informational to attract a relatively select, socially homogeneous readership of the well to do. — Lee McIntyre, Post-Truth, 209

Categorization

  • SHARE: Good tidbit for a media-history friend: the Times’ prestige objectivity was itself a market segmentation strategy, not a pure ideal.
  • XREF: connects to: Fake news transitions from a profit motive to political weaponization — Lee McIntyre, Post-Truth, 213; A few wealthy news organizations dominate the framing of foreign news — Edward W. Said, Covering Islam: How the Media and the…, 188; A $250 promotional budget produced a front-page New York Times event. — J. Hoberman, Everything Is Now: The 1960s New York…, 1056

Broader Connections