A $250 promotional budget produced a front-page New York Times event.

Evidence

Indeed, publicized on a $250 budget used to print 3,000 posters and 40,000 handbills of a psychedelic-cum-yonic flower image designed by Peter Max, an Easter Sunday Be-In in Central Park made the front page of the New York Times: 10,000 CHANT L-O-V-E. — J. Hoberman, Everything Is Now, 1056

Categorization

• XREF: Directly relevant to the reader’s core question: cheap material conditions (tiny budget, handbills) could generate mass cultural visibility — a test case against claims that cultural stagnation now is about cost. — connects to: The New York Times rose by serving a niche market of wealthy readers — Lee McIntyre, Post-Truth, 209
• SEED: The $250 front-page event is a sharp contrast case for an essay on whether distribution cost explains why countercultures don’t erupt today.