The networked audience differs from broadcast audiences in enabling active participation

Evidence

The networked audience is intrinsically involved in any event publicized over social media, and are able to use their own Twitter accounts, blog comments, or Facebook walls to add their opinions and thereby become an ever-present member of the conversation. Unlike the broadcast audience, the networked audience is connected through the lifestream, which allows for active participation beyond simply reading digital messages. — Alice E. Marwick, Status Update, 593

Categorization

• DEFINE: Defines the networked audience against the broadcast audience — core concept for how social media audiences differ from mass media.
• XREF: Connects to the foundational micro-celebrity literature (Marwick’s own framing extends earlier audience studies). — connects to: Networked audiences force users into unpaid labor to keep their brand image pure — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 492; The networked audience differs from broadcast audience by being connected. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 550; Broadcast and network systems differ structurally in direction of information flow — Yves Citton, The Ecology of Attention, 250 (+9 more)

Broader Connections

• The networked audience differs from broadcast audience by being connected. #expands (0.85) — Alice E. Marwick, Status Update, 550
• Broadcast and network systems differ structurally in direction of information flow #expands (0.75) — Yves Citton, The Ecology of Attention, 250
• Classrooms form two opposing attention structures modeled on radio broadcast versus network dialogue #exemplifies (0.70) — Yves Citton, The Ecology of Attention, 263