Broadcast talk shows harvest unpaid user content through hashtag prompts

Evidence

Shows like The Tonight Show Starring Jimmy Fallon’s “Hashtag Fail” segment regularly call upon viewers to share jokes via a dedicated hashtag, while others like Jimmy Kimmel Live!‘s “I told my kids I ate all their Halloween candy” annual video challenge invite viewers to specially stage and film pranks on young children. — Crystal Abidin, Internet Celebrity, 185

Categorization

  • XREF: Examples the audience-commodity and free digital labor frameworks; connects to the longer ‘viewers make the content’ trend. — connects to: TV talk shows extract free creative labor from social media users — Crystal Abidin, Internet Celebrity: Understanding Fame
, 185; Networked audiences force users into unpaid labor to keep their brand image pure — Alice E. Marwick, Status Update: Celebrity, Publicity,
, 492; Quality-content rules extract unpaid user labor benefiting platforms — Tarleton Gillespie, Custodians of the Internet: Platforms,
, 211 (+5 more)

Broader Connections