The networked audience differs from broadcast audience by being connected.

Evidence

The networked audience is distinct from the broadcast audience in that the networked audience is connected. The tech scene is a superlative example of the networked audience, because the social element is articulated both on and offline. Unlike many online communities where a small percentage of people create most of the content, people in the tech scene act as both content producers and consumers to maintain status and intimate ties with the community. Lifestreamers read others’ lifestreams and create content with their audience in mind. Their online and offline lives are intrinsically interwoven, meaning that nonparticipation has real social costs. — Alice E. Marwick, Status Update, 550

Categorization

  • DEFINE: Defines the networked audience as the key distinction from broadcast media audiences.
  • XREF: The ‘nonparticipation has social costs’ claim resonates with the reader’s earlier note on participating in extralegal communities where exit means losing standing. — connects to: The networked audience differs from broadcast audiences in enabling active participation — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 593; Digital content viewers are an audience, not a public, implying performance. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 549; Broadcast and network systems differ structurally in direction of information flow — Yves Citton, The Ecology of Attention, 250 (+2 more)

Broader Connections