The DUP disciplined internal message unity for effective outbidding campaigns.

Evidence

A final modernization strategy is the use of modern electoral campaigning tools. Key to this is ‘staying on-message’, or the maintenance of party unity in all forms of public communication. The ‘strong central autonomy’ strategy mentioned earlier awards the DUP an advantage in this regard. DUP electioneering has seen the successful combination of traditional forms of electioneering (door-to-door canvassing and walkabouts by party leaders) along with more modern forms (Fawcett, 2002, p. 29). — Cathy Gormley-Heenan and Roger Macginty, Ethnic Outbidding and Party…, 94

Categorization

  • XREF: Message discipline as a vehicle for outbidding connects to party-organization debates and could be read against the Kenya/Zambia cases’ leader-driven outbidding. — connects to: The DUP achieved electoral discipline through hierarchical control and leader deference. — Cathy Gormley-Heenan and Roger Macginty, Ethnic Outbidding and Party…, 83; The DUP’s post-Agreement success drew on party professionalization — Cathy Gormley-Heenan and Roger Macginty, Ethnic Outbidding and Party…, 84; The DUP’s post-Agreement gains came from mobilizing apathetic unionists, not attracting new voters. — Cathy Gormley-Heenan and Roger Macginty, Ethnic Outbidding and Party…, 93 (+7 more)

Broader Connections