In the commodity age, natural need has been replaced by artificial stimuli

Evidence

Little by little, in the commercial age, matter as such has ceased to exist, and has given place to commodities, which are intellectual forms, or the forms of intellectualized satisfactions: this is to say that in the commodity age, need as a purely material and physical impulse (as something “natural”) has given way to a structure of artificial stimuli, artificial longings, such that it is no longer possible to separate the true from the false, the primary from the luxury-satisfaction, in them. — Fredric Jameson, Marxism and Form, 197

Categorization

  • XREF: Connects to Adorno and Horkheimer on the culture industry producing false needs, and to Jameson’s later work on late capitalism. — connects to: As shocks multiply in modernity, mechanical substitutes replace personal defense mechanisms — Fredric Jameson, Marxism and Form, 143; Adaptation of cultural to material needs already concedes production’s manipulation of desire; Commodity fetishism in mass production dictates conventional human behavior — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 46 (+2 more)
  • DEFINE: Clarifies what it means that commodities are ‘intellectual forms’ — matter gives way to intellectualized satisfactions.

Broader Connections