Surveillance capitalism mines intimate personality and emotional data for profit

Evidence

Economies of scope also proceed along a second dimension: depth. The drive for economies of scope in the depth dimension is even more audacious. The idea here is that highly predictive, and therefore highly lucrative, behavioral surplus would be plumbed from intimate patterns of the self. These supply operations are aimed at your personality, moods, and emotions, your lies and vulnerabilities. Every level of intimacy would have to be automatically captured and flattened into a tidal flow of data points for the factory conveyor belts that proceed toward manufactured certainty. — Shoshana Zuboff, The Age of Surveillance Capitalism, 624

Categorization

• XREF: The depth dimension directly extends the reader’s core thesis - behavioral surplus at the level of the self is the defining raw material of the digital economy. — connects to: Behavioral surplus extraction forms the core logic of surveillance capitalism — Shoshana Zuboff, The Age of Surveillance Capitalism, 70; The affective-computing pioneer’s own company ended up doing surveillance capitalism — Shoshana Zuboff, The Age of Surveillance Capitalism, 895; Surveillance capital now extracts surplus from inner bodily and emotional signals. — Shoshana Zuboff, The Age of Surveillance Capitalism, 906 (+3 more)
• DEFINE: Defines the ‘depth’ dimension of economies of scope against the previous breadth dimension.

Broader Connections

• Behavioral surplus extraction forms the core logic of surveillance capitalism #expands (0.90) — Shoshana Zuboff, The Age of Surveillance Capitalism, 70