Surveillance capitalism is expanding from online ads into real-world behavioral futures markets.

Evidence

Behavioral underwriting offers auto insurers cost savings and efficiencies, but it is not the endgame for a revitalized insurance industry. The analytics that produce targeted advertising in the online world are repurposed for the real world, laying the foundation for new behavioral futures markets that trade in predictions of customer behavior. This is where the real drive for surveillance revenues is focused. For example, an executive of cloud services provider Covisint advises clients aiming to “cash in” on automotive telematics to move beyond targeted ads to “targeted applications.” These are not ads on a screen but real-life experiences shaped by the same capabilities as targeted ads and designed to lure you into real places for the sake of others’ profit. — Shoshana Zuboff, The Age of Surveillance Capitalism, 676

Categorization

• DEFINE: Defines ‘targeted applications’ as real-world experiences shaped by ad analytics, a key mechanism of surveillance capitalism’s expansion.
• XREF: Connects to the reader’s foundational understanding of prediction markets and behavioral surplus as surveillance capitalism’s central economic logic. — connects to: Surveillance capitalism is expanding from the web into everyday life — Shoshana Zuboff, The Age of Surveillance Capitalism, 806; Surveillance capitalism expanded from online advertising to offline bodily and financial life — Shoshana Zuboff, The Age of Surveillance Capitalism, 42; Behavioral-prediction markets recruit merchants and insurers into the surveillance economy. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1083 (+1 more)

Broader Connections

• Surveillance capitalism expanded from online advertising to offline bodily and financial life #exemplifies (0.90) — Shoshana Zuboff, The Age of Surveillance Capitalism, 42
• Behavioral-prediction markets recruit merchants and insurers into the surveillance economy. #expands (0.78) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1083
• Surveillance capitalism is expanding from the web into everyday life #expands (0.72) — Shoshana Zuboff, The Age of Surveillance Capitalism, 806