Sponsored locations transform game play into behavioral futures markets for real-world customers.

Evidence

The notion of “sponsored locations” is a euphemism for Niantic’s behavioral futures markets, ground zero in Hanke’s new gold rush. The elements and dynamics of the game, combined with its novel augmented-reality technology, operate to herd populations of game players through the real-world monetization checkpoints constituted by the game’s actual customers: the entities who pay to play on the real-world game board, lured by the promise of guaranteed outcomes. — Shoshana Zuboff, The Age of Surveillance Capitalism, 992

Categorization

• DEFINE: Defines ‘sponsored locations’ as behavioral futures markets, tying augmented-reality gaming to the book’s core concept.
• XREF: connects to: Location-based games let retailers pay tiny sums to direct real foot traffic. — Shoshana Zuboff, The Age of Surveillance Capitalism, 988; Augmented-reality games can redirect global populations’ actions toward local sponsors. — Shoshana Zuboff, The Age of Surveillance Capitalism, 994; Behavioral futures markets are only incidentally about advertising — Shoshana Zuboff, The Age of Surveillance Capitalism, 305 (+3 more)

Broader Connections

• Augmented-reality games can redirect global populations’ actions toward local sponsors. #expands (0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 994
• Behavioral futures markets are only incidentally about advertising #contradicts (0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 305
• Game design can deliberately nudge real-world physical behavior. #expands (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 982
• Surveillance capitalism is expanding from online ads into real-world behavioral futures markets. #corroborates (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 676
• Everyday consumer objects are being redesigned as behavioral data sources #expands (0.70) — Shoshana Zuboff, The Age of Surveillance Capitalism, 748