Social-media authenticity paradoxically invites skeptical questions about wealth’s source.

Evidence

Luxury Instagram accounts function as catalogs of what many young people dream of having and the lifestyle they dream of living. Decoupling extreme wealth from fame, they pull back the curtain on lifestyles typically unavailable to and unseen by most. Notwithstanding the expectation that people on social media will be more “authentic” than traditional celebrities, who typically are separated from fans by a layer of managers and agents (Marwick 2013a), this authenticity contradicts the photographic “truth” of an endless parade of luxury goods, in that it enables the audience to ask, “How can you afford that?” — Alice E. Marwick, Instafame, 68

Categorization

  • DEEPTHINKING: N.B. careful — only reserve DEEPTHINKING for top-tier passages.
  • XREF: connects to: Authenticity norms make extreme wealth on Instagram invite a how-can-you-afford-that question — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 244; A costlier image-investment threshold paradoxically makes honesty identifiable. — Diego Gambetta, Trust - Making and Breaking Cooperative…, 933; Self-branding’s core contradiction is demanding authenticity for a market audience. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 420

Broader Connections