Star Wars herself was the originator of the practice we now call selling out

Evidence

This is why it’s ridiculous to ask if Star Wars sold out. It was Star Wars which taught us what selling out really means. — Mark Fisher (edited by Darren Ambrose), K-Punk, 658

Categorization

• DEEPTHINKING: Tight aphoristic reversal: selling out isn’t a betrayal of a once-pure commodity but the founding gesture of the mass commodity itself.