New work methods require a matching mode of living and thinking

Evidence

These activities were less disconnected than might appear, since the new methods of work are inseparable from a specific mode of living and of thinking and feeling life. One cannot have success in one field without tangible results in the other. — Antonio Gramsci, Selections from the Prison Notebooks, 1117

Categorization

• DEFINE: This articulates the core Gramscian insight that production rationalisation and everyday culture are inseparable, a key mechanism for how the Fordist ‘new man’ gets produced outside the factory.
• XREF: Connects to Foucault’s disciplinary society (production of docile bodies through institutions that exceed the workplace) and to how the reader’s Islamophobia toolkit needs the coloniser’s ‘new man’ for colonial psychology readings.