Protest frames broaden from local grievances toward systemic targets as movements grow.

Evidence

The initial claims had concerned problems related to specific locations and subcontractors, primarily aiming at generating solidarity at the regional level. However, the increasing growth and empowerment of the movement spurred participants to address the broader ā€œAmazon modelā€ and to aim at a national and international audience. — Donatella della Porta et al., Mobilizing Against the Odds, 93

Categorization

  • XREF: Connects to the wider labor-reorganization literature and the reader’s existing framing of Amazon-driver vs. food-courier mobilizing frames. — connects to: Indigenous Mapuche protests were systematically under-covered relative to student marches in capital cities. — Vincent Bevins, If We Burn: The Mass Protest Decade and…, 276; Expanded protest crowds can blunt original organizers’ political messaging. — Vincent Bevins, If We Burn: The Mass Protest Decade and…, 409

Broader Connections