New world-conceptions diffuse through rational form, authority, or organizational belonging.
Evidence
What are the influential factors in the process of diffusion (which is also one of a substitution of the old conception, and, very often, of combining old and new), how do they act, and to what extent? Is it the rational form in which the new conception is expounded and presented? Or is it the authority (in so far as this is recognised and appreciated, if only generically) of the expositor and the thinkers and experts whom the expositor calls in in his support? Or the fact of belonging to the same organisation as the man who upholds the new conception (assuming, that is, that one has entered the organisation for other reasons than that of already sharing the new conception)? — Antonio Gramsci, Selections from the Prison Notebooks, 1214
Categorization
Category: Definitional Content
- SEED: This triad — rational form, authority, organizational membership — is a testable framework for why and how any ideology, including Islamophobic discourse, spreads. Could anchor an essay on the mechanics of ideological diffusion.
Related
- Ideology is shaped within material institutions, not by class or economics. (similarity 0.80)
- Philosophy becomes historically true by diffusing into the popular mentality. (similarity 0.80)
- Organic ideologies organize masses while arbitrary ones only produce individual movements (similarity 0.79)
- Ideology’s shift from science of ideas to system of ideas demands historical explanation (similarity 0.79)
- Popular masses accept new ideas only as heterogeneous combinations, not pure forms (similarity 0.78)