New conceptions spread by rational form, authority, or organisational membership

Evidence

What are the influential factors in the process of diffusion (which is also one of a substitution of the old conception, and, very often, of combining old and new), how do they act, and to what extent? Is it the rational form in which the new conception is expounded and presented? Or is it the authority (in so far as this is recognised and appreciated, if only generically) of the expositor and the thinkers and experts whom the expositor calls in in his support? Or the fact of belonging to the same organisation as the man who upholds the new conception (assuming, that is, that one has entered the organisation for other reasons than that of already sharing the new conception)? — Antonio Gramsci, Selections from the Prison Notebooks, 1214

Categorization

• DEFINE: Names three candidate channels for how a new worldview diffuses — reason, authority, organisational belonging — giving the toolkit a schema for ideological propagation.
• XREF: connects to: Social change selects among available ideas rather than dictating belief — Carolyn Merchant, The Death of Nature: Women, Ecology,…, 66; Nonrevolutionary claim-making forms later become available as revolutionary instruments when repertoires diffuse — Charles Tilly, Regimes and Repertoires, 984