New Money universally signals status through conspicuous consumption across eras and cultures

Evidence

What does the fundamental human desire for status predict for them? The most rational way to move up the social hierarchy is to convert raw wealth into status symbols associated with higher-status lifestyles. This is the aim of conspicuous consumption—the intentional purchase of expensive goods to demonstrate an abundance of wealth. The simplicity of this approach has made conspicuous consumption nearly universal among New Money, no matter the era, language, or geography. When the Chicago gangster Al Capone bought a palatial Miami home in the late 1920s, his wife, Mae, decorated it in grand style: replicas of Louis XIV furniture, gold-trimmed dinner services, miniatures made from real ivory, and four metal elephants. — W. David Marx, Status and Culture, 309

Categorization

  • XREF: Directly instantiates the Veblenian conspicuous consumption concept and connects to the standing interest in status-signaling mechanics. — connects to: Expenditures that seem extravagant to outsiders are necessary basics within higher status tiers — W. David Marx, Status and Culture: How Our Desire for…, 156; Wealth judgments from clothing occur within 130 milliseconds. — W. David Marx, Status and Culture: How Our Desire for…, 196; Exclusive access and insider cultural knowledge create prestige independent of money. — W. David Marx, Status and Culture: How Our Desire for…, 216 (+8 more)

Broader Connections