Wealth judgments from clothing occur within 130 milliseconds.

Evidence

Researchers at Princeton University found that we judge wealth levels through individuals’ clothing in as little as 130 milliseconds, proving Coco Chanel’s maxim “If you wish to do business, the first thing is to look prosperous.” — W. David Marx, Status and Culture, 196

Categorization

• CANDY: 130-millisecond wealth judgment is a memorable elevator fact.
• XREF: connects to: Quiet luxury signals elite status through banal expensive clothing — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 651; Mass-produced and westernized clothing has blurred visible class and origin cues — Lyn H. Lofland, World of Strangers_ Order and Action in…, 446; New Money universally signals status through conspicuous consumption across eras and cultures — W. David Marx, Status and Culture: How Our Desire for…, 309

Broader Connections

• Quiet luxury signals elite status through banal expensive clothing #exemplifies (0.78) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 651
• New Money universally signals status through conspicuous consumption across eras and cultures #qualifies (0.77) — W. David Marx, Status and Culture, 309
• Mass-produced and westernized clothing has blurred visible class and origin cues #qualifies (0.75) — Lyn H. Lofland, World of Strangers_ Order and Action in…, 446