Neoliberalism succeeded by capturing workers’ desire to escape Fordist strictures

Evidence

Neoliberalism’s success depended on its capturing of the desires of workers who wanted to escape the strictures of Fordism (though the miserable individualist consumerism in which we are all now immersed is not the alternative they sought). — Mark Fisher (edited by Darren Ambrose), K-Punk, 1504

Categorization

• XREF: Echoes the account of consent and desire capture in Stuart Hall’s writing on Thatcherism elsewhere in Fisher’s corpus. — connects to: The ideal neoliberal worker is nomadic, flexible, and anti-hierarchical. — Mark Fisher, Capitalist Realism: Is There No…, 60; Capital co-opted workers’ own desire for liberation from Fordist routine — Mark Fisher, Capitalist Realism: Is There No…, 74; Capital absorbed workers’ own desire to escape Fordist routine, trapping the left — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1405 (+8 more)

Broader Connections

• Capitalism co-opted workers’ own desire for emancipation from the Fordist factory #corroborates (0.92)
• Neoliberalism succeeded by seducing workers out of class identification. #corroborates (0.90) — Mark Fisher (edited by Darren Ambrose), K-Punk, 1649
• Enlightened capitalism captures workers with diversions that dissipate their transcendence #corroborates (0.78) — Simone de Beauvoir, The Ethics of Ambiguity, 89
• Neoliberalism replaces labor with human capital and dissolves the stable self #expands (0.75) — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 162
• Neoliberalism exploits the total person, not merely working time #expands (0.74) — Byung-Chul Han, Psychopolitics, 70
• Neoliberalism exists to reverse modernity’s claims to self-determination #qualifies (0.72) — Shoshana Zuboff, The Age of Surveillance Capitalism, 116